Art Director
martha.jpg

Martha

Ask | Create a vibrant layout. 
Role | Concept, Art Direction, Photography, Typesetting
Client | Martha Stewart

I knew I had locked onto my concept when I realized the Martha Stewart logo looked like a blue plate. Flash forward to a trip to Nordstroms, a plunderage of the supermarket bulk foods aisle, and the creation of a convex stencil. I styled, photographed and edited both images, as well as typeset them. 

PlateTypeSpread.png
Typography & Trial

Typography & Trial

I tried flour, granulated sugar, confectionary sugar, and a bunch of other edible [legal] forms of powder to get these letters looking exactly the way I wanted them. 

BowlTypeSpread.png
BowlImagesSpread.png