Scaleable For Scribd
These ads were created to respond to 35 specific targeted client groups based on book genre preferences.
The designs needed to look visually engaging, but also be able to work as a simple plug-and-go file that would allow my team to quickly and easily replace book cover content as necessary. Ultimately 150 ads were created for use on Facebook and other digital advertising platforms. Each ad was paired with contextualizing copy.
Never Stop Reading
One of Scribd's value propositions in 2014 was the fact that books could be read and engaged with on any digital device – a feature not possible at the time with Kindle.