Slate

Role: Art Director, UX/UI designer, asset creation

Scope: Brand identity, landing page, and ad suite for a podcast by Slate’s branded content team in partnership with the milk brand Dairy Pure

Team: Copywriter, producer, marketing

Overview

At Slate I developed a robust art direction concept and identity for our original branded content podcast How To Raise A Parent – integrating both Slate’s and Dairy Pure’s brand propositions.

The strategic process involved conducting a research audit with my team to uncover which visual elements led to increased click-through conversion in the podcast cover space. I also developed UX/UI wireframes, site mocks, custom assets, and built out a branded digital ad suite.