Slate

Role: Art Director, UX/UI designer, asset creation

Scope: Developed a robust brand identity, landing page, and ad suite for a podcast by Slate’s branded content team in partnership with the milk brand Dairy Pure

Team: Copywriter, producer, designer, marketing

Overview

At Slate I developed a robust art direction concept and identity system for an original branded content podcast – integrating both Slate’s and our client’s identities and brand propositions seamlessly. I initiated and conducted a deep research audit with my team to uncover what visual elements led to click-through conversion in the podcast cover space, and applied my findings. I also developed UX/UI wireframes, custom assets, and hand-over support for the podcast’s website creation, and built out a branded digital ad suite.