Art Director
spk.jpg

Sour Patch Kids

Ask | Create a custom gift for basketball star Elfryd Peyton – cool and personalized enough that he would be moved to post photos on his social media channels. (Success!)
Role | Concept, Design, Rendering, Production
Client | Sour Patch Kids

SPKOrange-small.png
Courting A Basketball Hero

Courting A Basketball Hero

These little players were printed at about 2ft each and installed on a mini-locker as a personalized promotional gift for Orlando Magic basketball star Elfrid Payton.

Bespoke Clothing

Bespoke Clothing

The Sour Patch kid clothing was created from scratch in Photoshop to look similar to Peyton's own basketball jersey. His player number '4' was also included as a design element on the locker for an additional level of personalization. 

Rendering Out The Details

Rendering Out The Details

Rendering of the proposed locker

Final Design

Final Design

Final layout for production

SkinRendering2.png