Trade

Role: Creative Director

Scope: Brand identity, design operations, team leadership

Team: 3 designers, external engineering and production partners

Overview

I led brand design at Trade, directing all creative output across our marketing sub-departments.

I built and managed a team of designers, directed external partners, and created new operational systems that allowed the brand team to integrate with other teams in the company fluidly and efficiently, producing meaningful work at scale

As part of my work at Trade, I led a visual rebrand – updating identity elements to position the company as market-competitive and increase brand cohesion across platforms. Output included photo art direction, new color, new visual sub-identities for social series, and more.

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